Tuesday, May 26, 2020
Implementing Balanced Scorecard Business Essay - Free Essay Example
Sample details Pages: 16 Words: 4742 Downloads: 10 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? INTRODUCTION: Balanced Scorecard Companies today are in the midst of a revolutionary transformation as Industrial age competition is shifting to Information age competition. The cut-throat competition that businesses faced in the last two decades has made them to look for improvement initiatives like Total Quality Management, Just-in-Time (JIT) systems; Activity based cost management, Employee empowerment and Business process Re-engineering. Though these initiatives resulted in enhanced shareholder value, their structure was disjointed and focused on the short-term survival and growth. Donââ¬â¢t waste time! Our writers will create an original "Implementing Balanced Scorecard Business Essay" essay for you Create order These programs were centered on achieving breakthrough performance merely by monitoring and controlling financial measures of past performance. This collision between the irresistible force to build long-range competitive capabilities and the immovable object of the historical-cost financial accounting model has led to a new blend the balanced scorecard. It was originated by Dr. Robert Kaplan (Harvard Business School) and David NortonÃâà as a performance measurement frameworkÃâà thatÃâà added strategicÃâà non-financial performance measures to traditional financial metrics toÃâà give managers and executives aÃâà more balanced view of organizational performance. The balanced scorecard is a strategic planning and management system that is usedÃâà extensively in business and industry, government, and nonprofit organizations worldwideÃâà to align business activities to the vision and strategy of the organization, improve internal and external com munications, and monitor organization performance against strategic goals.Ãâà While the phrase balanced scorecard was coined in the early 1990s, the roots of the this type of approach are deep, and include the pioneering work of General Electric on performance measurement reporting in the 1950s and the work of French process engineers (who created the Tableau de Bord literally, a dashboard of performance measures) in the early part of the 20th century. The balanced scorecard has evolved from its early use as a simple performance measurement framework to a full strategic planning and management system. The new balanced scorecard transforms an organizations strategic plan from an attractive but passive document into the marching orders for the organization on a daily basis. It provides a framework that not only provides performance measurements, but helps planners identify what should be done and measured. It enables executives to truly execute their strategies. ThisÃâ à new approach to strategic management wasÃâà first detailed in a series ofÃâà articlesÃâà and booksÃâà by Robert S.Ãâà Kaplan and David P. Norton. Recognizing some of the weaknesses and vagueness of previous management approaches, the balanced scorecard approach provides a clear prescription as to what companies should measure in order to balance the financial perspective. The balanced scorecard is a management system (not only a measurement system) that enables organizations to clarify their vision and strategy and translate them into action. It provides feedback around both the internal business processes and external outcomes in order to continuously improve strategic performance and results. When fully deployed, the balanced scorecard transforms strategic planning from an academic exercise into the nerve center of an enterprise. In a nutshell, the need to link financial and non-financial measures of performance and identifying key performance measu res led to the emergence of Balanced Score Card approach developed by Norton and Kaplan (1992) in the US. The Balanced score card is defined as an approach to the provision of information to management to assist strategic policy formulation and achievement. It emphasized the need to provide the user with a set of information, which addresses all relevant areas of performance in an objective and unbiased fashion. Kaplan and Norton identified four perspectives representing the important facets of the organization. These were: Financial perspective (how do we look to shareholders?) Customer perspective (how the customers see us?) Internal business perspective (what we excel at?) Innovation Learning perspective (can we continue to improve and create value?) The idea behind the four perspectives represents a balanced view of any organization and by creating measures under each of these headings all the important areas of business would be covered. It is important to no te that the balanced score card itself is just a frame work and it doesnt say what the specific measures should be. It is a matter for people within the organization to decide upon. The set of measures for each organization or even sections with the organization will be different. Much of the success of scorecard depends on how the measures are agreed, the way they are implemented and how they are acted upon. So the process of designing a score card is as important as the score card itself. Facts about Balanced Scorecard More than 50 percent of large enterprises use some type of a balanced scorecard according to study by Cranfield University According to Balanced Scorecard Collaborative 95% of typical workforce does not understand its organizations strategy 90% of organizations fail to execute their strategies successfully 86% of executive teams spend less than one hour per month discussing strategy 70% of organizations do not link middle management incentives to strategy 60% of organizations do not link strategy to budgeting According to Balanced Scorecard Forum 80% of organizations using balanced scorecard reported improvements in operating performance 66% of these organizations reported an increase in profits According to Bain Co About 70 percent of organizations had at least partially implemented a balanced scorecard by 2006. 50 percent of Fortune 1,000 companies are using the balanced scorecard According to Microsoft Business Intelligence Conference 30% of companies think that the most important to their company today is performance management WHY DOES A BUSINESS NEED A BALANCED SCORECARD (BSC)? Any successful business or organization in this world rests upon multiple pillars; out of that following four are the most important and critical. Financial Customer Internal Processes People (Learning and Innovation and Growth) The balanced scorecard is a way of Measuring organizational, business unit or department success; Balancing long and short term actions; Measurement of; Financial Perspective: How well do we mange our resources? Customer Perspective: How do customers see us? Internal Operations: Are we productive and effective? Employees and Learning Perspective: How do our employees feel? A way of tying strategy to measures of action What Does Balanced Mean? Each indicator or category on a Balanced Scorecard has its own weight-that is, a number which shows its relative importance.Ãâà These weights tell you which goals, indicators, and tasks are most important or most valuable to the company.Ãâà You will also take these weights into account when you calculate the total performance of your Balanced Scorecard. The Need for the scorecard Measurement matters: If you cant measure it, you cant manage it. An organizations measurement system strongly affects the behavior of people both inside and outside the organization. The ultimate aim of any measurement system should be to motivate all managers and employees to implement successfully the business units strategy and improve performance. Those companies that can translate their strategy into measurement system will be able to execute their strategy because they communicate their objectives and their targets. The communication makes managers and employees focus on the critical drivers enabling them to align investments, initiatives and actions accomplishing strategic goals. Historically, the measurement system for any business has been financial. Accounting was considered to be the language of business .Innovations in measuring the financial performance of the industrial age companies played a vital role in their successful growth. And financial innovations, such as the Return on Investment (ROI) metric, and operating and cash budgets, were critical to the success of these corporations. However, an over emphasis on achieving and maintaining short-term financial results can cause companies to over invest in short-term fixes and to under invest in long-term value creation, particularly in the intangible and intellectual assets that generate future growth. The pressure for short-term financial performance often causes companies to reduce the resources spent on new product development, process improvements, human resource development, Information technology, databases and systems as well as customer and market development. In short, these organizations use the financial and non-financial performance only for tactical feedback and control of short-term operations. Use of scorecard helps the management to get a holistic picture of overall business scenario covering both financial as well as non-financial measures. Linking Strategy with Performance Measures The essential thrust of the balanced scorecard is based on the fundamental proposition that within organizations what gets measured gets done however; organizations do not always get what they measure. If measurement, by itself, had that much impact on human behaviour, then anyone that had weighing scales would never get fat. An appropriate measurement system is one that energizes employees in the context of what the organization is trying to do. Thus, the logical starting point for the development of any performance measurement system for an organization must be a clear statement of mission, objectives and resultant strategy. An organizations mission is its basic function in society and is the reason why the organization exists. Related to this are the objectives to be achieved and they represent a precise statement of purpose for a specific period. Basically a strategy is a shared understanding about how the organizations mission is to be achieved in a competitive environment. Strategic thinking will focus on customers and competitors as well as internal capabilities and resources. It will include reference to the firms competitiveness, quality of output and levels of customer service. In turn, specified performance measures allow all employees understand what the strategy is and how their performance is linked to that overall strategy. The relationship between Mission, Objectives, Strategy and Performance Measures is depicted in the Figure 1. All the measures are interlinked with each other and hence, should not be looked at in isolation. There are following reasons why organizations should, and often do, measure their performance: To align mission, strategy, values and behaviour To improve the important parameter To numerically define the meaning of success To measure the success WHO SHOULD BE INVOLVED? Looking at the pyramid of the management systems, building and rolling out of BSC should be a top down approach. Whole of the senior management team needs to be involved because we are measuring the business as a whole. The balanced scorecard puts the strategy in the centre and not the control. Thus, by leaving someone out we not only lose their input, but we also lose the commitment and support from that part of the business. If the senior management is not involved the initiative will be perceived as being unimportant. Cascading For the BSC to be effective in facilitating the execution of strategy, it needs to be cascaded throughout the organization. Cascading requires the participation of managers at all levels of the organization to translate the strategy and articulate the relevance of strategic objectives to each department, team and individual. Cascading can and should result in the alignment (or connectivity) of the corporate, departmental, and individual levels of the organization. It is important to remember that strategy is communicated from top to bottom (executives to frontline employees) and that execution begins with the individual. How to Begin: To create the right environment for success following are the steps which one needs to follow. Obtain Clarity and consensus about vision and strategy Set focus Define scope along with roles and responsibility Communicate and educate the organization Set Strategic targets Align program and investments Build feedback systems MEASURING BUSINESS STRATEGY Companies using the BALANCED SCORECARD as the cornerstone of a new strategic management system have two tasks: First, they must build the scorecard, and second they must use the scorecard. The scorecard reflects what the company and the strategies are all about. It acts as a catalyst for bringing in the change element within the organization. This tool is a comprehensive framework which considers the following perspectives and tries to get answers to the following questions 1. Financial Perspective How do we look at shareholders? 2. Customer Perspective How should we appear to our customers? 3. Internal Business Processes Perspective What must we excel at? 4. Learning and Growth Perspective Can we continue to improve and create value? The aim of the Balanced Scorecard is to direct, help manage and change in support of the longer-term strategy in order to manage performance. Generic measures that any organizations scorecards, has are following: Perspective Generic Measures Financial Return on Investment, Economic Value Added Customer Satisfaction, Retention, market and account share Internal Quality, Response time, Cost and Introduction of New products /services Learning and Growth Employee satisfaction and Information system availability Hence, from the above lines we can say that this tool has considered not only the financial results to be important but also those factors which actually drive an organization towards future successes as mentioned earlier. The tool has given stress on the other areas which are required to balance the financial perspective in order to get a total view about the organizational performance and improve the same. The framework tries to bring a balance and linkage between the parameters. The Financial Perspective Balanced scorecard encourages business units link their financial objectives to corporate strategy. Financial objectives represent the long term goal of the organization: to provide superior returns based on the capital invested in the unit. Balanced scorecard can make the financial objectives explicit and customize financial objectives to business units in different stages of their growth and life cycle. Linkage to financial objectives recognize that the long-run goal for the business is to generate financial returns to investors, and all the strategies, programs and initiatives should enable the business unit to achieve its financial objectives. Kaplan and Norton do not disregard the traditional need for financial data. Timely and accurate funding data will always be a priority, and managers will do whatever necessary to provide it. In fact, often there is more than enough handling and processing of financial data. With the implementation of a corporate database, it is hoped that more of the processing can be centralized and automated. But the point is that the current emphasis on financials leads to the unbalanced situation with regard to other perspectives. To link financial objectives to business unit strategy at various stages from aggressive market growth to consolidation to liquidation can be considered, however, for simplification following stages are considered: Growth Sustain Harvest A compilation of these stages is summarized in the table below. Measuring Strategic Financial Themes Strategic Financial Themes Revenue and Growth Mix Cost Reduction/Productivity Improvement Asset Utilization Business Unit Strategy Growth Sales growth rate by segment, percentage revenue from new product, services and customers Revenue/employee Investment (Percentage of sales) RD (Percentage of sales) Sustain Share of targeted customers and accounts Cross selling Percentage revenues from new applications Customer and product line profitability Cost versus competitors cost reduction rates Indirect expenses (Percentage of sales) Working capital ratios (Cash to Cash cycle) ROCE by key asset categories Asset utilization rates Harvest Customer and product line profitability Percentage unprofitable customers Unit costs (per unit of output, per transaction) Payback Throughput The Customer Perspective Many companies today have a corporate mission that focuses on the customer. To be number one in delivering value to customers is a typical mission statement. How a company performs from its customers perspective has become, therefore, a priority for top management. Customers concerns tend to fall into four categories: Time, Quality, performance and service, and Cost. These are leading indicators: if customers are not satisfied, they will eventually find other suppliers that will meet their needs. Poor performance from this perspective is thus a leading indicator of future decline, even though the current financial picture may look good. To put the balance scorecard to work, companies should articulate goals for time, quality, performance and services and then translate these goals into specific me asures. Customer Perspective core measures are Market Share Proportion of business in a given market Customer Acquisition Rate at which business units attracts/wins new customers or business Customer Retention Rate at which business a unit retains or ongoing relationship. Customer Satisfaction Assesses the satisfaction level of customers along specific performance criteria Customer Profitability Net profit to customer The Internal Business Process Perspective Customer-based measures are very important, but they must be translated into measures of what the company must do internally to meet its customers expectations. After all, excellent customer performance derives from processes, decisions and actions occurring throughout an organization. Hence internal business processes are very important and critical for any organization. Metrics based on this perspective allow the managers to know how well their business is running, and whether its products and services conform to customer requirements (the mission). These metrics have to be carefully designed by those who know these processes most intimately; with our unique missions these are not something that can be developed by outside consultants. In addition to the strategic management process, two kinds of business processes may be identified: a) mission-oriented processes, and b) support processes. Mission-orient ed processes are the core functions the organization which has a direct link with the objective of the organization and many unique problems are encountered in these processes. The support processes are more repetitive in nature and hence easier to measure and benchmark using generic metrics. Internal business process value chain mainly covers three principles: Innovation Identify the need and create product/service offering Operation Build the product/service and Deliver them Post-sale Service Service the customer The Learning Growth Perspective A companys ability to innovate, improve and learn ties directly to the companys value. That is only through launching new products/services, add/create more value to customers and improve operating efficiencies. This perspective includes employee training and corporate cultural attitudes related to both individual and corporate self-improvement. In a knowledge-worker organization, people the only repository of know ledge are the main resource. In the current climate of rapid technological change, it is becoming necessary for knowledge workers to be in a continuous learning mode. Many agencies often find themselves unable to hire new technical workers, and at the same time there is a decline in training of existing employees. This is a leading indicator of brain drain that must be reversed. Metrics can be put into place to guide managers in focusing training funds where they can help the most. In any case, learning and growth constitute the essential foundation for success of any knowledge-worker organization. Kaplan and Norton emphasize that learning is more than training; it also includes things like mentors and tutors within the organization, as well as that ease of communication among workers that allows them to readily get help on a problem when it is needed. It also includes technological tools. Study has shown that there are three principle categories for the learning and growth p erspective: Employee capabilities Information system capabilities Motivation, empowerment and alignment The learning and growth measurement framework The Four Perspectives: Cause and Effect Relationship The four perspectives as mentioned above are highly interlinked. There is a logical connection between them. The explanation is as follows: If an organization focuses on the learning and the growth aspect, it is definitely going to lead to better business processes. This in turn would be followed by increased customer value by producing better products which ultimately gives rise to improved financial performance. A strategy is a set of hypotheses about cause and effect. The chain of cause-and- effect should pervade all four perspectives of the Balanced Scorecard therefore a properly constructed Balanced Score Card should tell the story of the companys strategy. FEATURES OF A GOOD BALANCED SCORE CARD: It tells the story of a companys strategy, articulating a sequence of cause and effect relationships. It helps to communicate the strategy to all members of the organization by translating the strategy into coherent and linked set of understandable and measurable operation targets. A balanced score card emphasizes non-financial measures as a part of program to achieve future financial performance The balanced score card limits the number of measures identifying only the most critical areas. The purpose in to focus managers attention on measures that most affect the implementation of strategy. The balanced score card highlights less than optimal trade offs that managers may make when they fail to consider operational and financial measures together. Feasibility study for Implementation of BSC at vertical level Company Profile Larsen Toubro Limited (LT) is a US$ 9.8 Billion, technology-driven engineering and construction conglomerate and one of the largest companies in Indian private sector, with additional interests in manufacturing, services and information technology. LT Integrated Engineering Services is a Strategic Business Unit of Larsen Toubro Limited, dedicated to providing design and engineering solutions to various industries such as Automobile, Aerospace, Construction Off Highway, Machinery, Medical Devices, Industrial Products, Marine, Consumer Electronics, Minerals Metals, Consumer Packaged Goods, Pharmaceuticals, Oil Gas as well as other Process Industries. LT IES end-to-end services involve product design, analysis, prototyping testing, embedded system design, production engineering, plant engineering, buildings factories design, asset information management sourcing support using cutting-edge CAD / CAM / CAE technology. With a pedigree of engineering and manufacturing exc ellence of Larsen Toubro Group that spans seven decades, strong expertise with cutting-edge technologies and state-of-the-art infrastructure, LT IES has successfully partnered with leading organizations across the globe to meet their business objectives. A vibrant workforce of multi-skilled engineering professionals operates from our seven development centres in India and twenty offices worldwide to help our customers accomplish the most challenging time-critical technical and business objectives. IES Vertical structure Vision To be in Top 3 engineering service provider in India Mission To provide engineering solutions using cutting edge PLM technologies to help our customers achieve their objectives of innovation, cost reduction and faster time-to-market. Corporate Objective Revenue USD 200 Mn in 3 years. I am part of Truck and Off-Highway vertical. Hence, This project is carried out for Truck and Off highway vertical. At vertical level soon after the change in management in year 2009, we did a deep dive in various areas of business and we found following results. Scenario Before 1 year. Loss making accounts PBIT out of control. Ad-hoc approach. Lack of coordination between Marketing and Delivery teams. Lack of Role clarityRole DefinitionKPI at various levels. Identity crisis at Middle Management level (T1/T2). Technical vs. Business leaders. Career paths not defined. Junior staff does not have many role models in Technical leaders. Leaders with good communication+ Soft skills are seen getting recognized. No clear definition of success of projects. This has motivated us to find out the reasons as well as suggest possible solutions to improve the situations. Our new vertical head is a very engaged leader who has guided this entire project of seeing feasibility of using Balanced scorecard to analyse the situation and improve by pressing the right buttons. Building a Balanced scorecard In our vertical we took following steps to build balanced scorecard. Building a core team Representative from Top Management Team of 10 Account Managers Team of 10 Project Manager Team of 20 Team Leader and Members Specify strategic objectives Choose strategic measures Develop implementation plan Define KPIs for each perspective Linking of the KPIs with Roles Design templates Measurement Definition Each perspective Measurement Summary Lag Lead Comparison Review Feedback The team was lead by vertical head while defining the strategic objectives. Hence, we had a direction as well commitment from the top management. We are developing the systems which is based on KPI, as based on various discussion it has been observed from the voice of the team that for an individual, KPI could be defined as effective measurement indicators, which present one of the activities of the company, and this is also important the strategic goals achievem ent. During review meetings of the building the scorecard we discussed several KPIs considering perspectives of BSC. Some these are listed in the table below. While deciding appropriate KPIs at different level, we also did brain storming on Lagging and leading indicators. Most of financial KPIs are actually lagging indicators. Hence, managers are not able to receive up to date information from lagging indicators. That is why they are not able to monitor these processes directly. Lagging indicators present the performance of the overall systems work and there are lots of factors that influence on them. These metrics show the results and effects of management actions that already have been applied. Leading KPIs are the metrics that refer to the current and future effects. Oppositely to lagging indicators, leading ones are linked with managers decisions directly. After a decision is taken, it could be resulted in changing the performance of activity, that leading indicator sho w. Lagging indicators are needed to be used as a tool to manage the companys future which is actually one of the most important goals of building the Balanced Scorecard for our vertical. Cause and effect relations between KPIs Since it is very important to have cause and effect relationship between KPIs, While building a map of KPIs for the departments and the individuals per their roles and responsibility it was aimed to prevent the KPIs to be mixed up and present conflicting information. We worked on the logic of preventing the map of KPIs to be overloaded by the quantity of measures needs to be understood by top management. We made sure that function relations between indicators exist and can be presented in a way of mathematical formulas. While distributing the KPIs to different roles, We also worked on the linkage of the KPIs and role, to define them clearly at the same to see a direct relation of an individuals performance to the objective of the organization. Balanced Scorecard at Vertical Level Objectives and Measurement KPI at Vertical Level Measurement at Account Level Measurement at Project Level ADVANTAGES OF BSC The balanced scorecard tool is being used by several organizations throughout the world because of certain advantages it has been able to deliver as below: It translates vision and strategy into action. It defines the srategic linkages to integrate performance across organizations. It communicates the objectives and measures to a business unit. It aligns the strategic initiatives in order to attain the long-term goals. It aligns everyone within an organization so that all employees understand how they support the strategy. It provides a basis for compensation for performance. The scorecard provides a feedback to the senior management if the strategy is working. Focusing the whole organization on the few key things needed to create breakthrough performance. Helps to integrate various corporate programs. Such as: quality, re-engineering, and customer service initiatives. Breaking down strategic measures towards lower levels, so that unit managers, operat ors, and employees can see whats required at their level to achieve excellent overall performance. LIMITATIONS OF BSC It is not easy to implement this tool because it involves a lot of subjectivity. The tool is much more complex compared to the other tools The measures that need to be taken are contingent upon the kind of environment, industry and the business the organization is in. A lot of refinement is still required to be done so that it becomes understandable to every stakeholder associated with the organization. CONCLUSION The tool has become a weapon for organizations to identify the pressure points, conflicting interests, objectives setting, prioritization of objectives, planning and budgeting. The four main important steps that need to be taken care of are Translating the vision Communicating and Linking Business Planning Learning and Feedback The Balanced Scorecard is therefore a very important strategic management tool which helps an organization to not only measure the performance but also decide the strategies which are needed to be adopted so that the long-term goals are achieved. Thus, in other words, the application of this tool ensures the consistency of vision and action which is the first step towards the development of a successful organization. Also, its proper implementation can ensure the development of competencies within an organization which will help it to develop a competitive advantage without which it cannot expect to outperform its rivals. References Sources of Information: 1) The Balanced Scorecard Translating the Strategy into action By Robert S. Kaplan David P. Norton 2) Balanced Scorecard In a week, By Mike Bourne Pippa Bourne 3) The Fifth Discipline, The art and Practice of Learning organization, By Peter M. Senge 4) https://www.thebalancedscorecard.com 5) https://www.thepalladiumgroup.com This report is integral part of my Executive Management program at S.P. Jain Institute of management. Analysis recommendations provided in this report are purely based on my personal understanding does not constitute views of any company or Agency. Brijesh Dave
Sunday, May 17, 2020
Anheuser Busch, The Largest Beer Distributing Company Of...
Anheuser- Busch is the largest beer distributing company in the world. This is because over the years dating back to 1852 they have been pioneers in both their product production and distribution. Over the years they have faced a lot of criticism and setbacks. Most notably during Prohibition from 1920 through the early 1930s. In 2008 they were bought by the European company InBev and currently hold 49.6% of the market share. Today through the modern era they have also been one of the most successful companies when it comes to marketing their products. After World War II, Anheuser-Busch entered into a time of prosperity and growth. In 1955, August A. Busch, Jr. made a personal television appearance to introduce the first successful new beer brand since Prohibition, Busch Bavarian. To help market the brand, August Jr. tied Busch to Americaââ¬â¢s national pastime: baseball. In the 1950s, Anheuser-Busch tapped into the growing medium of television and became the first brewery to sponsor a network television show, ââ¬Å"The Ken Murray Show,â⬠on CBS in 1950. Popular campaigns, such as ââ¬Å"Pick-a-Pair,â⬠which urged customers to buy not one but two six-packs at a time, helped make Anheuser-Busch the leading U.S. brewer in 1957 ââ¬â a position it retains today. In the 1970s, advertising featuring memorable slogans helped keep Anheuser-Buschââ¬â¢s products in the forefront of consumersââ¬â¢ minds. Budweiserââ¬â¢s 1979 ââ¬Å"This Budââ¬â¢s for Youâ⬠campaign saluted everyday life, while late 1970s and early 1980sShow MoreRelated Beer Industry Oligopoly Essays1935 Words à |à 8 Pagestoday that make the beer industry an oligopoly. Such factors include various advancements in technology (packaging, shipping and production), takeovers and mergers, economies of scale, barriers to entry, high concentration, and many other factors that I will cover in this paper. Over the course of the paper I will try to define an oligopoly, give a brief history of the brewing industry, and finally to show how the brewing industry today is an oligopoly. Brewing Oligopoly? The beer market has turnedRead MoreBeer Industry Oligopoly Essay1973 Words à |à 8 Pagestoday that make the beer industry an oligopoly. Such factors include various advancements in technology (packaging, shipping and production), takeovers and mergers, economies of scale, barriers to entry, high concentration, and many other factors that I will cover in this paper. Over the course of the paper I will try to define an oligopoly, give a brief history of the brewing industry, and finally to show how the brewing industry today is an oligopoly. Brewing Oligopoly? The beer market has turnedRead MoreAnheuser Busch Marketing Case Analysis1538 Words à |à 7 PagesAnheuser Busch Marketing Case Analysis ââ¬Å"We happen to be a marketing company that sells beer.â⬠- William Hickman, Vice President and CIO of Anhesuer-Busch (Field, 2000) Introduction ________________________________________ For years, companies have been relying on market research, data tracking, and data warehousing to help create marketing strategies. Marketing managers rely on this data to spot opportunities and problems and try to stay ahead of the competition. Anheuser-Busch (AB) couldRead MorePricing Competition in the Beer Industry:7133 Words à |à 29 PagesAbstract: The beer industry in the United States is continually changing and therefore companies in this industry must be versatile. Their versatility comes in a variety of forms, from changing their product offering, to changing their strategic goals, and finally, recognizing opportunities and threats. This paper explores many aspects of the industry though the use of Porters five forces model. I will analyze the internal rivalry present in the industry, any buyer or supplier power that is presentRead MoreCorona Beer Case Study7415 Words à |à 30 PagesCase Study #3 Corona Beer: From local Mexican Player to a Global Brand 1) What are the dominant business and economic characteristics of the global beer industry? Business Characteristics: - Extremely competitive - Private label dominates - Few large companies producing many labels - Local government regulations Economic Characteristics: - New markets need to be discovered - Saturation of existing markets - Foreign exchange rates The global beer industry continues to be extremelyRead MoreCorona Beer (Modelo)1464 Words à |à 6 Pagesà à à Abstract This case analysis presents a synopsis of Corona Beer (Modelo) current strategy and its position within the competitive beer industry. The key question being addressed is whether Modelo would be able to maintain its status as one of the market leaders in beer production and distribution as competition in the industry increases. This paper presents an analysis of the trends within the global beer market, analysis of the foreign market of Modelo, competitor analysis, and byRead MoreAldrige Beer5822 Words à |à 24 PagesALRIDGE BREWING COMPANY Craft Brewing Goes Public In August 1995, Paul Shipman, the CEO of Alridge Brewing (AB) prepared himself to enter uncharted territory. A craft brewing operation had never before been taken public in the United States, and he and his management team were about to do just that. Sure, there were massive large-batch breweries like Anheuser-Busch and Miller Brewing Company that were profitable, publicly traded firmsââ¬âbut there was something different about Alridge: it embodiedRead MoreBusiness strategy Corona Essay2978 Words à |à 12 Pagesï » ¿Executive Summary Cerveceria Modelo S.A. was formed in 1992 focusing on Mexico Cityââ¬â¢s and surrounding areasââ¬â¢ markets. Its first beer was Modelo followed by Corona. It then started exporting its beers to the US. Corona has become very popular and was positioned as premium import. It got the first rank in imported beer in the US. However, its rivals, domestically and internationally, didnââ¬â¢t let it pass so easily. They reacted quite intensely. Modelo lost the first place position in its local marketRead MoreHarbin Brewery Group4392 Words à |à 18 PagesExecutive summary Anheuser-Busch (AB) Harbin Brewery Group, the fourth largest brewery in China was founded in 1900 and was acquired by Anheuser-Busch (AB) at $720 million in 2004. Known for its Hapi beer, the brewery holds 4% market share in China and is also the leading brewery in Northeast China. The external environmental analysis has indicated the overall attractiveness of the beer industry in China due to tremendous growth potential. However, there are also threats for AB Harbin which willRead MoreBoston Beer Essay examples17868 Words à |à 72 PagesBoston Beer Equity Valuation Valuation Date: April 1, 2005 Jason Boney jboneyttu@yahoo.com Jordan Gristy jgristy@yahoo.com Preston Madden preston.e.madden@ttu.edu Heath Stanley charles.h.stanley@ttu.edu Boston Beer Co. Equity Valuation Table of Contents Executive Summary Business and Industry Analysis Competitive Advantages Five Forces Model Industry Competitive Analysis Accounting Analysis Key Accounting Policies Degree of Accounting Flexibility Evaluation of Accounting Strategy Accounting
Friday, May 15, 2020
Characters And Tension In Fences, By August Wilson
In this unit we read a play written as a book, called ââ¬Å"Fencesâ⬠. Fences is about racism written in the 1986. The play is based around the main characters Troy and Rose, and their son Cory. Troy has stated that he has felt the need to provide a life for Cory but doesnt need love him. Troy is wanting Cory to stop playing football and get a real job at the AP so he can provide for himself. Rose has been trapped in between all of this. All in all, the play Fences written by August Wilson uses the narrative element of characterization of Troy and Rose, the metaphor of sports, and conflict that Troy creates to show tension. Characterization is brought up a lot to show tension in the play Fences. Rose and Troy have a hard time communicatingâ⬠¦show more contentâ⬠¦When Troy is talking to Cory he says, ââ¬Å"See...you swung at the ball and you didnt hit it. Thatââ¬â¢s strike one. See, you in the batters box. You swung and missed. Thats strike one. Donââ¬â¢t you strike out!â⬠Troy is creating new tension by adding more pressure to Troy and is doing it by saying dont strike out and baseball is a good way to explain it. Cory plays football and Troy is against it and Cory wants to do it in his future but because he is black he has different rights. Most days Cory would use the excuse of ââ¬Å" Yeah, I had to go to football practice.â⬠(31) This is saying that yea I have other things to do rather than work and I wanna do something better with my life and he is conveying that through football. When Cory is talking to Troy that he wants to continue with football and not get a job that cau ses more tension through conflict. Any conflict that happened caused tension in Fences but there are some main events that caused conflict creating tension.For example,Rose knew that it was gonna happen, Troy cheating on her she just thought it was gonna happen suner. Rose took in the baby and ââ¬Å" from right now...this child got a mother but you a woman less man.â⬠(79) When Rose says that she will take in the child she is showing her loving character and by her saying a woman less man she is adding conflict and tensionShow MoreRelatedNotes On The Novel Fences And Pied Piper Of Tucson 1080 Words à |à 5 Pagesin which mystery, tension, and surprise are used in informational and literary texts to engage and intrigue readers. First, students read short stories and poetry, including a close reading of Joyce Carol Oatesââ¬â¢ short story, ââ¬Å"Where Are You Going, Where Have You Been?â⬠and Mara Bovsunââ¬â¢s article, ââ¬Å"Pied Piper of Tucson;â⬠they identify and describe ways authors ââ¬Ëhook and holdââ¬â¢ readers with specific choices. Next, students read the play Fences by Pulitzer Prize winner August Wilson and analyze the roleRead MoreAnalysis Of Fences By August Wilson1521 Words à |à 7 Pagesââ¬Å"Jesus be a fence all around me every day. Jesus, I want you to protect me as I travel on my wayâ⬠(Wilson 1.2.21). The play Fences follows the journey of an African American family, the Maxons, and their struggle to handle the appearance of both physical and metaphorical fences. Fences shows the difficulties that the Maxons face in an attempt to balance love, loss, and laughter. The Maxson family lives in Pittsburgh during the 1950ââ¬â¢s, and they meet tensions when searching for equality within theirRead MoreFences Is A Play Written By August Wilson In 1983.The Play1181 Words à |à 5 Pages Fences is a play written by August Wilson in 1983. The play investigates the evolving African- American experience and looks at race-relations, among many other themes. The main character of the play is Troy Maxson, a 52-year-old who struggled to satisfy his family need. Troy has had his dreams taken from him. He wanted more than anything to be a pro baseball player, but his career was stopped because of racial discrimination, which, lead to a misconception between Troy and his son. In thisRead MoreStruggles and Tensions in Death of a Salesman by Arthur Miller and Fences by August Wilson1437 Words à |à 6 Pages In drama, struggles and tensions within the lives of characters and the situations they face are important for the building of the plot and maintaining the attention of the audience. In Death of a Salesman by Arthur Miller and Fences by August Wilson, the main characters of the plays face struggles which move the plot along, while adding anticipation and excitement. Willy and Troy face struggles internally and externally with society. Willy struggles with failing business, while Troy strugglesRead MoreSymbolism in Fences1385 Words à |à 6 PagesSymbols in Fences As we know that, ââ¬Å"Symbolism is a literary deice in which an object, event, or action is used to suggest a meaning beyond its literal meaningâ⬠(p.1801). In the play night Mother, by Marsha Norman used the symbol of ââ¬Å"busâ⬠to compare Jessie life; she feel herself as if no progress in life after the age fifty years. Therefore, she compares herself with such a ââ¬Å"Busâ⬠which will reach in same place even after fifty years. So, ââ¬ËBusââ¬â¢ symbolizes the lack of progress, sense of hopelessnessRead MoreAnalysis Of Fences By August Wilson1179 Words à |à 5 PagesFences, August Wilson The close reading process for this play occurs in three stages: 1. First Read (Days 2 and Day 3): Students are not to cold read the play during this period. It is essential for their understanding that this first read comes from a fluent adult reader or (less ideally) from a recording of the play. Teachers should pre-select moments of tension or surprise when students should stop and jot their thoughts, ideas and questions about the text. The suggested cues for the openRead More August Wilsons Fences - Building Fences Essay3028 Words à |à 13 PagesAugust Wilsons Fences - Building Fences The first time I read August Wilsons Fences for english class, I was angry. I was angry at Troy Maxson, angry at him for having an affair, angry at him for denying his son, Cory, the opportunity for a football scholarship.I kept waiting for Troy to redeem himself in the end of the play, to change his mind about Cory, or to make up with Ruth somehow. I wanted to know why, and I didnt, couldnt understand. I had no intention of writing my research paperRead More`` Everything Rises With Leadership But Falls As A Tragedy 1095 Words à |à 5 Pageswho through a character flaw and/or conflict with an overwhelming effect, experiences setbacks of fortune from success to adversity and becomes a tragic individual. Tragedy usually involves the death of one or more characters (including the tragic individual) caused by the actions of a tragic individual and/or the villain in the literary work of art. (Aristotle) August Wilsonââ¬â¢s Fences is a complex bildungsroman tragedy full of conflicting desires, major conflicts and flaws the characters face, deathRead MoreEssay on Isolation and Alienation of Troy in Wilsons Fences1922 Words à |à 8 Pagesà à à August Wilsons Fences is a play about life, and an extended metaphor Wilson uses to show the disintegrating relationships between Troy and Cory and Troy and Rose. Troy Maxson represents the dreams of black America in a predominantly white world, a world where these dreams were not possible because of the racism and attitudes that prevailed. Troy Maxson is representative of many blacks and their attitudes and behavior...within the social flux of the late fifties, in their individual and collectiveRead MoreFences: Black People and Wilson1976 Words à |à 8 PagesJoseph Fernandez Ms. Reilly World Lit 27, January,2010 The Isolation and Alienation of Troy in Wilsons Fencesà à à à à à à à August Wilsons Fences is a play about life, and an extended metaphor Wilson uses to show the crumbling relationships between Troy and Cory and Troy and Rose. Troy Maxson represents the dreams of black America in a majorly white world, a world where these dreams were not possible because of the racism and attitudes that prevailed. Troy
Wednesday, May 6, 2020
Traumatic Brain Injury Can Ruin Your Entire Life - 1617 Words
Traumatic Brain Injury Can Ruin Your Entire Life Head (Brain) injury is known as a major public health problem that is a frequent cause of death and disability in young people, Among the many challenges that survivors of traumatic brain injury must face, behavior problems rank among the most difficult. Traumatic brain injury, or TBI, is a type of brain injury that occurs when trauma causes damage to the brain. It can cause when a person s head suddenly or violently hits an object, or an object hits the person, and damages the brain tissue. A person with a TBI may remain conscious or he/she might be unconscious for a few minutes. Some symptoms of TBI include headache, confusion, lightheadedness, dizziness, blurred vision or tired eyes, ringing in the ears, bad taste in the mouth, fatigue or lethargy, a change in sleep patterns, behavioral or mood changes, and trouble with memory, concentration, attention, or thinking. These symptoms might be experienced by any person with mild, moderate to severe TBI (Real Warriors). According to me, any type of TBI can become a big problem in the future, then it doesn t matter if it s mild or a severe injury. It might also be such a big problem nowadays because of many reasons, one of which can be cultural beliefs. The amount of people suffering from TBI is increasing dramatically because of the careless decisions made by the people. Severity of Traumatic brain injuries can be classified into mild, moderate, and severe categories.Show MoreRelatedConcussions Sports : Dangers Unknown2290 Words à |à 10 PagesSight is blurry; memory is hazy. The hand in front of your face has six fingers instead of five. JFK is president and the Grand Canyon is in Alaska. Concussions are the most frequent of traumatic brain injuries and they are receiving similar treatment as a rolled ankle. Sports of all kinds, ages, and gender need to increase the precautions set forth to preventing this life threatening injury. Over 300,000 TBIs, traumatic brain injuries, occur annually in sports alone (Harvey). ConcussionsRead MoreThe Effects Of Corporal Punishment On Children2225 Words à |à 9 Pagesthe abuser they will act out the situations that they themselves were put in. Two they will cower down to interaction and will raise children that take advantage of them or three they will never full grow up and will be mentally handicapped by the entire situation that the scars are irreversible. Or four they will grow up perfectly normal and learn for the mistakes of their abuser. Fear from an abuser may actually may not be an emotion caused by an aggressor, depending on the social situation, butRead MoreEdgar Allan Poe and Stephen King: a Comparison and Contrast of Their W2670 Words à |à 11 PagesIn human nature there exists a morbid desire to explore the darker realms of life. As sensitive beings we make every effort to deny our curiosity in the things that frighten us, and will calmly reas sure our children that there arent any creatures under their beds each night, but deep down we secretly thrive on that cool rush of fear. Despite our efforts to maintain a balance of respectable emotions, we are a society of people who slow down to look at traffic accidents and find excitement in theRead More Dorothy L. Sayersââ¬â¢ Gaudy Night Essay5682 Words à |à 23 Pagesencrypted and the mystery as the tomb, we can see how Sayers placed her love story in a detective story in order to place greater emphasis on love.à We do not expect the inclusion of the romance story in a detective novel.à We, therefore, mark its presence and pay more acute attention to the romance because it is unexpected.à The romance may be contained in the same book as the detective narrative, yet the romance remains very isolated from the mystery.à We can almost divide the book into two storiesRead MoreDeveloping Management Skills404131 Words à |à 1617 PagesStress-Reduction Techniques 1 44 SKILL ANALYSIS 147 Cases Involving Stress Management 147 The Turn of the Tide 147 The Case of the Missing Time 150 SKILL PRACTICE 155 Exercises for Long-Term and Short-Run Stress Management The Small-Wins Strategy 155 Life-Balance Analysis 156 Deep Relaxation 158 Monitoring and Managing Time 159 SKILL APPLICATION 161 Activities for Managing Stress 161 Suggested Assignments 161 Application Plan and Evaluation 162 SCORING KEYS AND COMPARISON DATA Stress Management AssessmentRead MoreOcd - Symptoms, Causes, Treatment131367 Words à |à 526 Pagesprint number: 9 8 7 6 5 4 3 LIMITED PHOTOCOPY LICENSE The Publisher grants to individual purchasers of this book nonassignable permission to reproduce the appendices of this book. This license is limited to you, the individual purchaser, for use with your own clients and patients. It does not extend to additional clinicians or practice settings, nor does purchase by an institution constitute a site license. This license does not grant the r ight to reproduce these materials for resale, redistributionRead MoreExploring Corporate Strategy - Case164366 Words à |à 658 Pageson The Steel Industry could be used. Some cases are written entirely from published sources but most have been prepared in cooperation with and approval of the management of the organisation concerned. Case studies can never fully capture the richness and complexity of real-life management situations and we would also encourage readers and tutors to take every possible opportunity to explore the live strategic issues of organisations ââ¬â both their own and others. The following brief points of guidance
Justification Of Family Assessment Guide - 1910 Words
Part One: Justification of Family Assessment A substantial family assessment primarily depends on how the nurse acquires information and insights that are gained through a trusting and open-minded conversation with the family members. Some factors that may effectively promote acceptance of the nurseââ¬â¢s role includes the ability to build trust, improve a client-nurse relationship, making an accurate assessment, identifying health and interpersonal issues, and generating a personalised care plan that best suit the familyââ¬â¢s needs. A prerequisite of a therapeutic encounter is nurturing a sense of trust, understanding and confidentiality, as some parents may find the assessment too personal and confronting. ââ¬Å"Being assessed was like an interrogation and the sense of threat is powerfulâ⬠(Millar, Corby, 2006, p.891). With regard to this, a non-judgmental way of completing the assessment and providing informed consent with positive feedback may change the impression of having the assessment regarded as intrusiv e and judgmental. The family nursing assessment guide is valuable in tailoring appropriate interventions that respond to the clientââ¬â¢s complex needs. This ensures all factors concerning health, relationships and other personal issues are acknowledged and are able to offer possible solutions that may include support and services from external resources. The assessment will also provide an overview of the level of function and responsibility of each family members includingShow MoreRelatedPrinciples of Confidentiality, Ethical Theories, and a Presented Case Study on the Z Family and the Practitioners Ethical Decisions1511 Words à |à 7 PagesA. Introduction This paper will look at the principles of confidentiality, ethical theories, and a presented case study on the Z family and the practitionersââ¬â¢ ethical decisions. It will provide a better understanding of how moral and ethical situations can be approached by the practitioner, and giving examples and theories that can be put into practice in difficult decisions. B. Ethical Theory The importance of ethical theory plays a large role in nursing practices. It is often difficult to understandRead MoreFamily Development Assessment : The Developmental Life Cycle1189 Words à |à 5 PagesFamily Development Assessment The second part of the assessment comprehends the developmental life cycle for the family. The developmental category reflects the family life cycle stages, the emotional process of transition and the tasks accomplished during each stage. Stages. Meshia is currently in ââ¬Å"Stage Three: Families with young childrenâ⬠. According to Wright and Leahey (2013) an adult in this stage has become a caregiver to a younger generation and there past family experience will influenceRead MoreNetwork System Access Server ( Nas )1066 Words à |à 5 Pagesaccess server (NAS), is required for association of demands. Our properties additionally permit to determine whether the dial-in properties of client records are disregarded 3. VPN (Virtual private network): This policy provides the remote access guide lines for our company. This policy is in availability for all the contractors, employees, and consultants and it is also available for all the third party users and these should have the valid validation to get connected to the VPN with the availableRead MoreJustification And Relevance Of Lesson895 Words à |à 4 PagesJustification and Relevance of Lesson The students have learned about the heart, and about several conditions that may affect it. Moreover, they have learned the effects that cholesterol (LDL and HDL) has in the overall integrity or demise of the human body. In this new segment, they will learn about familial hypercholesterolemia (FH), and they will relate it to Annaââ¬â¢s cause of deathââ¬âafter running a gel electrophoresis experiment that will help identify whether or not Anna had the gene that codesRead MoreCritical Literature Study1722 Words à |à 7 Pageslack of FVC studies amid low-income families as a justification for need. FVC focused intervention studies in community education setting within this population sector have become more prevalent due to the growing evidence of a correlation between chronic disease and dietary habits. Seven of the nine investigations cite low-income adults and their families consuming below national averages of recommended daily FVC servings as the primary problem and justif ication for research. On the other hand, thereRead MoreNIH Research Project Grant Program Essay843 Words à |à 4 PagesFocus: Health education and prevention of HIV/AIDS in the LGBTI community on college campuses in Washington, DC 1. Community Needs a. Describe valid funding source and justification for how the program plan meets the requirements of the grant The funding source is an NIH Research Project Grant Program (R01). An R01 grant provides support for up to 5 years and a modular budget format allows to request up to $250,000 per year in direct costs. This provided support for health-related researchRead MoreGenetics Human Behavior Essay1351 Words à |à 6 Pagesdoing so it blurs the lines between ethics and morality in proportion with the overall benefits of cloning itself. Two popular justifications of human cloning are utility and autonomy. The former concept deals primarily with the benefits of human cloning while the latter, looks at it from a values/perspectives standpoint. Some examples of the utility justification are: ââ¬Å"1) By having clones, people can, in some measure, have more of themselves in the world and thereby make a bigger impactRead MoreDoes the End Justify the Means?739 Words à |à 3 PagesIf a person was raised with religious values and taught it is wrong to steal, would they steal if they had a family that was dying from starvation? Here in lies the dilemma. If the only way for their family to eat and avoid starvation (ends) involves the act of stealing (means) does this mean itââ¬â¢s okay because itââ¬â¢s a good act? What if the person is caught and goes to jail? Now the family starves and the person cannot help in any means. This would be considered a bad consequence and therein, a badRead MoreOverview of the Fall Prevention Program900 Words à |à 4 Pagesquality of life via the minimization of costs as well as stress associated with falls and the injuries occasioned by the same. Budget Justification Hiring a Sitter In most cases, the sitter program makes use of three groups of persons to sit with patients believed to be at high risk of falling. The three groups in this case could comprise of paid staff, families of patients and volunteers. In our case, we already have in place a single sitter whose primary responsibility remains providing companyRead MoreEthics Of The Code Of Ethics946 Words à |à 4 Pagescan be capable of simply be situated in the perspective of lawful and official procedures. Unproven infringements of the code of ethics would be questioned to a colleague assessment procedure. Such procedures exist in general unconnected on or after lawful or organizational processes and shielded on or after the lawful assessment or procedures to permit the career to guidance and punishment its individual associates even though in some circumstances, corruptions in the code of ethics would comprise
Advantages and Disadvantages of Traditional Education Essay Example For Students
Advantages and Disadvantages of Traditional Education Essay Phonemic awareness: Remind children of the monkey in the big book they already read. I will say the word monkey, emphasizing the initial phoneme /m/. Ask students what sound they hear at the beginning of the words (Im) I will say the names of animals from the big book and ask students to say the sound they hear at the beginning of the word. ( cow) k/ ( goat) g/ ( seagull) Is/ ( dog ) [d/ ( lamb) II/ * Focus on ( /u/) tell children that I will say some words slowly. They will repeat each word and then say the beginning sound. I will say up, I hear the sound / u/ at the beginning of up. I will continue with the following words. Empire, u/ until, / u/ under, [u/ us, u/ umbrella, [u/ ugly u/ uncle, u/ utter, u/ Model: Display alphabet card U and I will say the letter name. Tell children that the letter u can stand for the sound /u/, the short vowel sound of u in words such ad up, us umbrella. I will hold up letter card and say /u/and I will tell children that u appears In the middle of the words tub, hug, and must. Have children repeat the sound several times as u touch the card. Word Blending: words with /u/. Blend and read the words up, us , bus, and bud. I will demonstrate each step using a pocket chart and Letter cards, have children repeat after me using word builder and word builder cards. * word building: I will place the letter u In a pocket chart. Have children do the same with their word builders and word builders cards. I will repeat with the letter s. I will Elena ten word us. See my nana near ten letters as u slowly elongate ten sounds / cuss/. Have children do the same, and build and read new words by telling them. * Phonic and spelling words. I will introduce the 5 spelling words with short vowel u/ us * us * Bug * Rug * Mug I will say the spelling words and have students repeat after me. Students will say the word, spell the word and say the words again. Guided practice: Word sort: place the cards for duck, nest, and pig at the top of a pocket chart. Write each spelling word on an index card. Display the cards and ask, which words have the same vowel sound you hear in the middle of duck? Which word has the same vowel sound you hear in nest? Which word has the same vowel sound you hear in pig? Which words do not have any of these sounds? Place the words in the correct columns as children direct. Have children read the words aloud. Independent practice : distribute worksheets and have students listen to the picture I say and circle the picture whose name has the vowel sound [u/ as in cup Assessment: Reread the big book and have volunteers play the role of the animals on their way home. Suggest that children add body movements and sound effects to show which animal they are role playing. Encourage all children to chime in on the parts of the story they know.
Tuesday, May 5, 2020
Workplace Diversity and Behavior
Questions: 1. Describe the demographics and the level and types of diversity of the workforce in the organization for which you currently work, or for an organization for which you have previously worked and with whom you are familiar?2. Describe the types of diversity management strategies that the organization employs. If the organization does not have a diversity management strategy, explain why this is so and suggest some ideas for designing and implementing such a strategy? Answers: Introduction Organization can be considered as the systems of the society. If one shows willingness for working in them or for managing them, it is important for understanding the operations being conducted. Organizational behavior is important for influencing the individuals, structure and groups seem to be having a behavior in the setting of business organization (Bob 2009). In order to understand the relevance of Organizational Behavior, this report will be describing the different types and level of diversity within the organization of Google. Further ahead, this report will be describing the types of strategies for the management of diversity that is being employed by the business organization of Google. 1. Types of Diversity It has been identified that within the field of HR, those organizations have been identified as being highly productive, the ones that are most diverse in nature. This diversity is present in the organization of Google (Bob 2009). There are three different types of diversity needed by the business organization. These three types of diversity includes style of behavior, style of thinking, and gender. Diversity of gender over the teams, with respect to productivity might end up having a great impact over positive productivity over any other element being done. Thinking styles are considered as the most important form in the diversity of Google as it helps in providing scientific tools for the measurement of a thinking style held by one and gaining the potentiality of knowing what can end up going wrong (Brownell 2003). There are a number of different styles of behavior. Hence, it can be stated that having both, extroverted and introverted individuals working on a team is a huge conside ration. Levels of Diversity There are four different stages or levels related to the diversity of workplace. The first stage is focusing on celebration. The organization of Google has continuously been recognizing the importance of diversity and is focused on celebrating even small achievements. The next level is focused on the workforce. The organization of Google involves a plan of diversity stating the milestones, objectives and actions of the company. This has assisted in the implementation of resource groups along with a well structured program for monitoring the performance being done. The third level is focused on the market place (Bruxelles 2003). The organization of Google has the accountability driven by metrics for its efforts on the management of diversity, often by the executive council of diversity. The final level is out- thinking the intensity of competition. The organization of Google leverages management of diversity for the creation, sponsoring and nurturing the innovation. These contribute i n providing leadership of thought and integrating the competency of culture in all that is being done by them from the recruitment of customer services. 2. Types of Diversity Management Strategies Managing diversity within the workplace has helped the organization of Google for the improvement of productivity and creating an environment that is synergic in nature. The combination of ideas, experiences, and culture can contribute in the enhancement of environment in the workplace and helped in driving creativity (Cascio 2008). Three key strategies are being followed by the organization of Google for the management of diversity. These are ignoring differences, minimizing differences and the management of differences. By the ignorance of differences, managers fail in recognizing the differences in culture or the influence imposed by these differences within the business organization. Therefore, there is not much influence over the diversity of culture on the management of an organization (Luthans 2005). The strategy focused on the ignorance of differences contribute in precluding effectively managing the diversity of culture and also seems to be precluding the chances to minimize the negative effects and to increase the positive effects of diversity within the business organization of Google. The adoption of the strategy for minimizing differences is commonly done by the organization of Google as it is ethnocentric in nature. Here there is recognition of diversity in the culture, but only in consideration with the sources of issues (Marlene 2008). Managers have a belief that their own way is the only best way for organizing and managing the diversity in the business organization of Google. The adoption for the management of differences is done by the organization of Google in a synergistic manner. These contribute in the recognition of impacts imposed by the different categories of cultural diversity. There are three different types of diversity needed by the business organization (Mary 2005). These three types of diversity includes style of behavior, style of thinking, and gender. Managers using this approach in a synergetic manner do not consider themselves as being superior in comparison with the others. Creatively combining their own way and their way may be considered as the best approach for the organization and management of diversity in the workplace. With the adoption of this particular strategy, potential issues and problems are minimized by the management of effects imposed on the workplace by the different levels of diversity (Paul 2006). There are four different stages or levels related to the diversity of workplace. The first stage is focusing on celebrat ion. The organization of Google has continuously been recognizing the importance of diversity and is focused on celebrating even small achievements. The next level is focused on the workforce. These strategies had been evolved with time and the strategy for the management of difference was the most significant one of all leading the organization of Google towards success in a significant manner (Price 2005). Hence, this can be considered as the best option for the management of diversity. Conclusion It has been identified that within the field of HR, those organizations have been identified as being highly productive, the ones that are most diverse in nature. This diversity is present in the organization of Google. Managing diversity within the workplace has helped the organization of Google for the improvement of productivity and creating an environment that is synergic in nature (Turan 2007). The combination of ideas, experiences, and culture can contribute in the enhancement of environment in the workplace and helped in driving creativity within the organization. These contribute in the recognition of impacts imposed by the different categories of cultural diversity. References Bob, M. 2009. Retaining Diversity. Executive Excellence, New Delhi: Sage, pp.7 Brownell, J. 2003. "Developing Receiver-Centered Communication in Diverse Organizations".Listening Professional, 2(1), pp. 5-25 Bruxelles, M. 2003. Capitalizing on Global Divesity. HR Magazine, pp. 30-33. Cascio, WF. 2008. Managing Human Resources Productivity, Quality of Work Life, Profits, Boston: McGraw Hill. Luthans, F. 2005. Organizational Behaviour. New York : McGraw-Hill Marlene, G. 2008. "Cultural Diversity in the Workplace: The State of the Field".Journal of Business Communication, 33(4), pp. 485-502. Mary, J. 2005. Services Marketing. New York: McGraw-Hill Paul, D. 2006. Organizational culture as related to industry, position, and performance: A preliminary report. Journal of Management Studies, pp. 333-345. Price, K. 2005. Diversity and the Bottom Line. Executive Excellence, New Delhi: Sage, pp. 7. Turan, MS. 2007. Managing Cultural Diversity in Future Organizations. The Journal of Indian Management and Strategy- 8M, 4(1), pp. 61.
Subscribe to:
Posts (Atom)