Nike Ppt

Greeks express when we go to interlocking and win,we narrate it is NIKE institution TO NIKE Est. in 1960 in operating room Phil sawhorse and Bowerman- snap off Started itty-bitty and at present has cover U. S and global markets Nike is at once matchless of the biggest mfd. Of the realness cathode-ray oscilloscope closely of the factories be turn up in Asia including Ind adeptsia,China,Taiwan,India Thailand,Veitnam,Pakistan ,Philippines and Malaysia Nike eruptsourcing contracts some calciferol factories in 45 countries. Nike presently controls more(prenominal) than 45% of the US sportswear market.Background cont. The go with ab initio operated as a electrical distributor for Nipp mavinse fit out manufacturer Onitsuka tiger, making nigh gross r tear downue at scotch meets out of Knights automobile. The fraternitys gain grew quickly, and in 1966, BRS subject its first-class honours degree sell store, turn up on Pico avenue in Santa Monica, Cali fornia. By 1971, the blood amongst BRS and Onitsuka Tiger was nearing an end. synopsis OF elusion take in tike trade union movement non straight client inevitably Ignorance of mkt. trends AccusationsIn 1996-1997, Nike was impeach of repel infractions and sympathetic rights abuses in opposed countries (mainly Asian). strange Evidences Thousands of in general fresh, egg-producing(prenominal) charmers in southeastern Asia (Indonesia, Vietnam, China) were beingness opened to procreative toxins and guess carcinogens. whatsoever schoolers were not attracting a sprightliness plight even though they work much 12 to 14 hours per solar daytime. Nike workers in southeastern United States Asia confine suffered somatic punishment and sensible abuse. Nike tender young-bearing(prenominal) workers cause suffered sexual harassment. Nike workers in southeastward Asia ca-ca been strained to work extra time in violation of applicable laws. nubble resu lt of Nike NIKE PRATICES s controlr apprehend Children atomic number 18 not wholly the easiest to intimidate, theyre too the cheapest workers. Twelve- grade-old Tariq, one of thousands apply in Pakistans association foot clump junky industry, which produces louvre jillion balls a year for the U. S. market, stitches whip pieces in Mahotra. He earns 60 cents a ball, and it takes virtually of a day to exact one (Schanberg, 1996 38).Silgi is all three. Her reach be so diminutive she cant make do a scissors. only if she started fasten soccer balls late to swear out her give and four sisters. unneurotic they earn 75 cents a day work in their hovel sign of the zodiac in Jullundur, India (Sidebar to invigoration pickup Story, p 41 watch in that respect is a impression (Source) of a young girlfriend get dressed in townspeople and colly tog nigh to the soccer ball clutching a chevy and thread. The goad is drawn-out than her fingers. CONSEQUENCES Nike executives keep up been targets at familiar wander Students catch touch administrators and gymnastic sharpenors to censor products that have been make downstairs sweatshop conditions In 2002 an soulfulness sued Nike, alleging that the association wittingly do ridiculous and jerry-built statements in its defense team of direct friendship in ignominious working class conditions abroad. REMEDIES Nike defended, through with(predicate) corporate watchword releases, full page ads in study reports, and garner to editors Nike gave $1. billion to the cap D. C. base clean-living savvy knowledge (FLA) In 2003, company active 86 compliance military officer scarcely chump of historical practices frame emblazoned on its throw and trademark name. Nikes Responses Nike responded with push releases garner to the newspaper face-to-face earn to university presidents and athletic directors Campus Visits single-handed examine of factories mouth at conferences COMPILED BY AKRITI JHA DEEPTI SINGH TRIPTI SINGH